Feeling dirty after that last shopping binge, or happy and satisfied? Whatever the answer, your smartphone could soon take it to a whole new level.
A tide of so-called buy buttons promises to make it dramatically quicker and easier to buy stuff with a smartphone — upgrades that, one investor says, could make mobile shopping as fast and efficient as a sleazy hookup app.
“The future of mobile shopping is going to be like Tinder, where you can just swipe and get what you want,” says Ken Seiff, a former top exec at Brooks Brothers whose firm, Beanstalk Ventures, has invested in a key provider of the new buy-button tech.
PredictSpring — whose early clients include Cole Haan, Eddie Bauer and Bluefly — is a Los Altos, Calif., firm founded by Nitin Mangtani, who previously was the visionary behind Google Shopping.
In concert with mobile-payment systems like Apple Pay or Android Pay, PredictSpring’s buttons let shoppers get promiscuous as they purchase products all over the Internet instead of getting bogged down at retail sites with slow, cumbersome log-ins and checkout pages, Mangtani says.
Lag times to complete a transaction will be slashed to a fraction of a second — way down from the six to eight seconds typically endured by mobile shoppers, according to PredictSpring.
It will do so by directly linking buy buttons — like the ones recently announced by social networks, including Twitter and Pinterest — to retailers’ payment and inventory systems.
“Mobile shopping always has been all about ads,” Mangtani told The Post. “But now, instead of just looking at ads, every single ad will be shoppable and there will be a potential transaction associated with it.”
Google and Facebook (along with its Instagram photo app) are among the Silicon Valley giants said to be rolling out buy-button technology that could find its way onto countless shopping blogs, news sites and other online venues in the coming months.
While 60 percent of Internet traffic now happens on mobile phones, only 15 percent of Web commerce takes place on mobile, Mangtani notes.
“In an ideal world, mobile is going to get 80 percent of traffic, and it should get 80 percent of commerce as well,” he says.
If PredictSpring is successful, that 80-80 world could arrive in as soon as three years, according to Mangtani.
As PredictSpring looks to effectively transform ads into product listings across the Web, it is likewise launching a paid service for retail brands to build their own mobile apps for selling an array of merchandise as diverse as apparel and lawn mowers.
About 25 major chains have already signed up to create an app, according to Mangtani.
In addition to Beanstalk Ventures, PredictSpring’s backers include billionaire Silas Chou, whose retail-focused investments have included Michael Kors and Tommy Hilfiger.
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