What buzzy NYC building inspired this $1,750 bag? @Maxmara #Maxmara

Feeling the I-need-a-new-bag itch? Say hello to Max Mara’s “Whitney” top handle, named after the newly reopened museum of American art that’s become a summer Instagram rite of passage in NYC.


It’s not just a name-only thing: The Italian fashion house teamed up with the building’s celebrity architect, Renzo Piano, and his workshop to conceive the luxurious piece. You can see it in the sleek shape and distinctive ribs, which echo the lines in Whitney’s industrial steel skin.


Since it debuted in April, the handbag has been snapped on a trio of stars who’ve made a collective case for its versatility. Sarah Jessica Parker helped the bag reach its after-dark potential, pairing it with a sexy metallic slip and blazer; Gigi Hadid went off-duty with hers, proving it looks just as good with sneakers; meanwhile, Karlie Kloss struck a happy medium, coordinating her chestnut tote with a day dress and simple sandals to match.

The bag comes in four colors and three sizes, the largest of which is all yours if you’ve got a cool $1,750 to spend.

Steep, sure, but remember: Fashion, like art, is an investment, and museum-quality design never comes cheap.

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